Caroline Griffin

Caroline Griffin began her career running marketing departments at venues such as Theatre Royal Stratford East and The Junction, Cambridge. In the early years she also worked in a variety of other roles including Front of House Manager at Cambridge Arts Theatre, Tours Manager at Eastern Touring Agency and a tour booker for a small dance company. In 2003, she took up a research bursary at sampad, an agency based in the West Midlands, to investigate audience development techniques for culturally diverse arts and audiences. She is currently Programme Director for Audiences Central – the audience development agency for the West Midlands region – and is a board member of the Arts Marketing Association.

The variety of her roles means that Caroline has considerable experience at helping companies and venues improve their marketing practices. In 2006 she was asked by the British Council visit Guangzhou in China to share her skills and expertise with arts organisations in the Guang Dong region. Throughout her work she has had a passion for finding ingenious ways of bringing artists and audiences closer together. In 2007 she wrote ‘This Way Up: A Flatpack guide to marketing for the Arts’ for the Arts Council and Arts Marketing Association.

In her ‘non marketing’ life, Caroline has a degree in Comparative Religion, and a PhD in ancient Greek mythology. She is particularly interested in books and literature, which led to her being editor of PureFiction, an online book review site. She is currently Chair of the Board of Tindal Street Press, a West Midlands-based independent publisher. In her spare time she travels far and wide, taking in Mexico, India and Morocco and in the past couple of years alone.