Workshop Title

Brand-building: the creative city. A critical look at current concepts and practices

Coordinator(s)

Marianna d’Ovidio - marianna.dovidio@unimib.it

Philip Lawton – philip.lawton@ucd.ie

Abstract

Taking a recently published book Brand-building: the creative city. A critical look at current concepts and practices (edited by Serena Vicari Haddock, 2010), as a starting point, this workshop is aimed at carrying out a critical assessment of concepts related to the creative city, as well as discussing some of the many questions that remain unanswered. The social production of creativity in specific urban contexts is its main topic, which is addressed by looking both at theories of urban development, city marketing/branding, and at case studies of cities considered to be emblematic of cultural industries. In particular, we will reflect upon the relationship between the creative city discourse, its associated industries, and the social life of cities (inclusion/exclusion) in three contexts: Dublin (focusing on urban renewal, consumerism and social inclusion), Milan (dealing with virtuous examples of inclusive creative industries) and Barcelona (focusing on cultural industries linked to tourism).

Speakers

  • Marianna d’Ovidio (Department of Sociology and Social Research, University of Milano-Bicocca)
  • Marisol García (Department of Sociological Theory, University of Barcelona) 
  • Philip Lawton (School of Geography, Planning and Environmental Policy, University College Dublin)
  • Serena Vicari Haddock (Department of Sociology and Social Research, University of Milano-Bicocca)

Duration/Organisation

2 hours